My family, friends and work colleagues mostly accept, but don’t really know what it is I do when I travel twice a year and spend a wealth of hours on email, the phone and doing research and writing in between to fulfill my commitment to the USDA National Organic Standards Board. Well, here’s a start… our meeting agenda for this week. I’m on the Board for 5 years, starting 2006.
I waffle on my commitment to organics, but not due to what it is they stand for. Definitely due to what we as a public demand. It forces the intent, the spirit, the heart, the potential of organic food production into realms it wasn’t meant to occupy.
Americans have to have guarantees, absolutes, no-risk, all-win propositions… all at know cost, at least not more expensive than McDonalds. Usually in our society better quality immediately results in better, higher prices for those who produce it. What’s our hurdle with food? Why can’t we reward the people who feed us, give us life? It’s one of the more bizarre realities.
So, I do all kinds of things to show our producing community (since my early dream of hooking up with a rancher seems to be unlikely) how much I appreciate, cherish, value and want to promote their incredible choice to work like dogs to keep the rest of us alive, to feed us. And to do so in a way that does guarantee something important… that we can keep doing it, that animals we may eat have lives, not just incarceration, that our farmers, ranchers, fisherman are able to live by the generous act of producing our food, that we value it enough to pay for it directly, not through subsidies that reward the big dogs (and I would never say that lightly).
Through Slow Food, I’m active in a way that hopes to show people why it matters through flavor - fortunately in most cases, sustainably produced food tastes better. As a co-producer (shopper) I understand that my choices have significant impacts. I’m far from perfect, but I do try to do a better job than I used to, every year. I figure out one more step.
On the NOSB, it’s a very different job. These consumers, stakeholders, RULEMAKERS, ARE “knowlegeable.” However, they don’t demand it. They serve, but eat this way more out of convenience. Clearly I’m not speaking for all of them, but a shocking percentage. These are the people establishing what is, what will be organic in this country (world), and so far as I see with most of them, they don’t actually go out of their way to eat more that way. Granted, hotel locations are always conducive, but I’m pretty regularly on the quest for the closest co-op or Whole Foods… them, not so much. I don’t like the bad-mouthing end of it, but I have found it to be a bit of a shock. Nearly all of them work in the industry and are paid to be at these meetings, on these calls, doing this work. Me, I’m true volunteer, paying to be there. And I gotta say, I never saw this landslide of demanding work coming, much as people warned me.
Where does that leave me? Well, I generally feel guilty for good reason, that I don’t do half the work of others to bring the ideas, the recommendations to reality. I’m only just getting my strong voice in this group, able to say my “consumer” perspective that I represent. Initially it was like getting thrown into a tornado. I don’t live and breathe this work, but I know and care enough as a consumer/professional to have been appointed by the Secretary of the USDA to share my perspective - oh dear.
I can only hope I do it more harm than good, and that my work reality allows me the time to invest the the real portion of the latter I believe I offer.
Oh, and the title of this entry… I sort of got lost in all my prostheletizing.
On my first day here at the meeting in Baltimore, I went on a run in a nice hard rainy morning. One block from, in fact a half a block from, my hotel, I came 1 inch, just one inch from my legs being taken out from under me by a car that I have no idea how it couldn’t have seen me. 1 inch, I felt the bumper, so maybe less. It certainly freaked me out, but I kept running. It was the only cure I could imagine.